88% of consumers reassured by AIPP membership
The number of consumers reassured by AIPP membership has seen a large increase, the results of a recent survey reveal.
The independent survey undertaken at A Place in the Sun Live showed 88% of people feel more reassured if a company is an AIPP Member.
“We’re really pleased with the results and I’m sure our Members will be too,” enthuses AIPP’s Chief Executive, Paul Owen. ”Our Members are proactive in displaying their membership and enjoy the benefits that brings. The Association itself has also worked hard to raise the profile of the AIPP Member badge with our free annual consumer publication ‘Buying Overseas Property Safely’, the AIPP Exhibition Zone, the AIPP Awards and several other initiatives.”
The AIPP has always believed that the role of an industry body must involve raising consumer awareness of its work. In this respect, the survey also revealed that 48% of potential buyers have already heard of AIPP, up from 34% when the last survey was carried out.
“We work hard on many fronts to achieve our aim of making the international property market a better place in which to work and a safer place in which to buy,” continues Owen. “Key to our success is consumer awareness and I’ve always believed that this is the secret to getting all professional companies on board – when consumers ask ‘Are you a Member of AIPP?’ before handing money over, it will be too much of a business risk to remain a non-Member. These results show that we’re getting there.”
International property lawyer Peter Esders, recently installed at law firm Chebsey & Co, believes non-Members already run a risk to their credibility.
“When I joined Chebsey & Co the first thing that I did was to recommend membership of AIPP to the Senior Partner. Not only do I feel passionate about the work that AIPP does to regulate and promote the industry, but I also believe that the time has come that you have no credibility in the industry unless you are a member.”
Owen concludes, “What’s particularly worthy of note is that the survey was done before much of the distribution of this year's annual AIPP consumer guide had taken place, which is expected to reach over 1 million consumers. With this, consumer recognition is likely to increase even further.”