The AIPP Awards 2010 – free to enter
The AIPP announces today the details for its annual awards programme which concludes on Friday 26th March 2010 when the names of 11 winning companies will be announced at the awards ceremony in London.
In a significant change this year, entry to the AIPP Awards is free.
Successfully launched in October 2008, the AIPP Awards focus purely on customer service. With only 11 winners, the AIPP Award Winners badge is carried by few, increasing its value hugely.
On the key change of making entry free this year, Chief Executive Paul Owen explains:
“Uniquely in this market, the AIPP Awards are not run for profit. We want an awards programme everyone enters, making them popular, accessible and a genuine reflection of the best in the market. Making it free removes any disincentive from submitting an entry.”
For the judging criteria, the Association puts itself in the position of the international property buyer, posing the question: “What do I want to see in an agent or a developer to reassure me that they will deliver?” Questions facing entrants cover the due diligence processes in advance of selling, the transparency of the marketing and the successful delivery of promised service to clients.
The AIPP is pleased that Christopher Hamer, the Ombudsman for Estate Agents, has again agreed to be Chair of the independent judging panel.
“In my view awards like this contribute to higher standards of business operation and most importantly, customer service,” says Hamer. “They give firms a target to aim for as being second, third or placed elsewhere one year will encourage a focus on being higher the next year.”
Additionally, it is paramount that these Awards have widespread media support and coverage and, to that end, the AIPP is delighted to confirm media partnership for the Awards with Rightmove Overseas as well as A Place in the Sun and OPP magazines.
Casacalida Properties won two AIPP Awards at the inaugural event. Managing Director Steve Long says, “As a direct result of winning the awards we gained overnight respect in our market place. Banks and major developers have approached us to collaborate with them in many countries.”
Entry is exclusive to AIPP Members. Companies who are not yet Members of AIPP can apply for membership now, and become eligible to compete for an AIPP Award. “Free entry to the Awards is yet another benefit of AIPP membership, giving AIPP Members a competitive edge,” adds Owen.
Finally, the timing of the Awards has been carefully considered to help companies submit entries.
“A deadline at the end of January means companies have the relatively quiet months of December and January to prepare their submissions,’ concludes Owen. ‘From sensible timing and media support to free entry, we’re doing all we can to make the AIPP Awards as accessible and successful as possible.”